Q The final project for this course is the creation of a fashion forecast presentation. The fashion forecast presentation will summarize and highlight the best information (chosen company, defined customer, and identified styles or trends) distilled from the milestones submitted in Modules Two through Six. The PowerPoint presentation will be 10 to 12 slides and include speaker notes. The final product represents an authentic demonstration of competency because it presents the student’s work in an original fashion forecast presentation. The project is divided into six milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Four, Five, Six, and Seven. Guidelines Part I: Identify a Fashion Company and Target Customer • Describe a brief history of the company chosen—manufacturer or retailer. • Summarize the demographics, psychographics, and lifestyle of the target customer. • Create a picture collage that shows the target customer’s hobbies, foods enjoyed, car of choice, and leisure activities (create this collage on your own or with the use of Polyvore or Pinterest). Part II: Create a Theme, Color, and Textile Story • Define the theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation. • Describe the relevant information of the color and textile story of the theme. • Create another collage of six colors and four fabrics (use the Design Options and Pantone websites for color options). Part III: Define the Style and Silhouette Direction • Describe the style and silhouette direction that correlate to the theme chosen for the final project (use firstVIEW and Style.com to review designer lines). • Create three silhouettes to specify three looks in total (only one can be a dress). • Devise and assign a style number or a name for each silhouette (only give numbers or names to clothing). Part IV: Summarize Additional Research • Select one group from the Nielsen PRIZM Lifestage Groups and describe their lifestyle, demographic, and consumer behavior information. • Analyze two competitors, highlighting the strengths and weaknesses of each competing company against the chosen company. • Identify the price structure, appearance, selection, and quality of the competing products. Part V: Forecast the Bestsellers • Assess the popularity of the styles from the style and silhouette milestone paper by ranking the styles in numerical order from 1 to 10, with 1 being the best style. • Defend the placement of each style in its rank with research. Part VI: Final Fashion Forecast Presentation • Describe all aspects of the chosen styles or trends so well that a reader can easily recognize them and immediately know how they function. • Create a PowerPoint presentation that is graphically and visually appealing, constituting a wonderful combination of images and words. • Compose speaker notes steeped in fashion-industry jargon, tone, and verbiage. Milestones Milestone One: Identify a Fashion Company and Target Customer In task 2-3, you will submit a 2–3-page paper in Word that identifies, describes, and summarizes a fashion company and target customer for a fashion forecast presentation. The fashion company can be a manufacturer or a retailer. This task will be graded with the Company and Target Customer Rubric. Milestone Two: Create a Theme, Color, and Textile Story In task 3-3, you will submit a 2–3-page paper in Word that creates a theme, color, and textile story for a fashion forecast presentation, keeping in mind the target customer. The last page of this paper should include a collage of six colors and four fabrics (using the Design Options and Pantone websites for color options). This task will be graded with the Theme, Color, and Textile Story Rubric. Milestone Three: Define the Style and Silhouette Direction In task 4-3, you will submit a 4-page paper in Word that defines the style and silhouette direction. Find silhouettes for this assignment by reviewing designer lines at firstVIEW and Style.com. This task will be graded with the Style and Silhouette Rubric. Milestone Four: Summarize Additional Research In task 5-3, you will submit a 3-page paper in Word that summarizes additional research regarding the target customer of the fashion forecast. Select one group from the Nielsen PRIZM Lifestage Groups and describe their consumer behavior information. Compare two companies that compete with the chosen fashion company. Identify the price structure, appearance, selection, and quality of the competing products. This task will be graded with the Additional Research Rubric. Milestone Five: Forecast the Bestsellers In task 6-3, you will submit 3-page paper in Word that assesses the popularity of chosen styles by ranking the styles in numerical order from 1 to 10, with 1 being the best style. Defend the placement of each style in its rank with research. This task will be graded with the Bestsellers Rubric. Milestone Six: Submit the Fashion Forecast Presentation In task 7-2, you will submit the fashion forecast presentation in PowerPoint format with 10 to 12 slides. This presentation is to summarize the best information from the five previous milestone papers. The PowerPoint presentation is also to be graphically and visually appealing, constituting a wonderful combination of images and words. Below each slide, compose speaker notes steeped in fashion-industry verbiage. This task will be graded with the Final Product Rubric. Deliverable Milestones Milestone Deliverables Module Due Grading 1 Identify Fashion Company and Target Customer Two Graded separately; Company and Target Customer Rubric 2 Create a Theme, Color, and Textile Story Three Graded separately; Theme, Color, and Textile Story Rubric 3 Define the Style and Silhouette Direction Four Graded separately; Style and Silhouette Direction Rubric 4 Summarize Additional Research Five Graded separately; Additional Research Rubric 5 Forecast the Bestsellers Six Graded separately; Bestsellers Rubric 6 Final Fashion Forecast Presentation Seven Graded separately; Final Product Rubric Company and Target Customer Rubric (Milestone One) Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be two to three pages in length and include a collage created either independently or with the use of Polyvore or Pinterest. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Description of Company’s History Insightfully describes a brief history of the company Describes a brief history of the company Partially describes a brief history of the company Does not describe a brief history of the company 30 Target Customer Summary Effectively summarizes the demographics, psychographics, and lifestyle of the target customer Summarizes the demographics, psychographics, and lifestyle of the target customer Minimally summarizes the demographics, psychographics, and lifestyle of the target customer Does not summarize the target customer 30 Collage Imaginatively creates a picture collage that shows the hobbies, foods enjoyed, car of choice, and leisure activities of the target customer Creates a picture collage that shows the hobbies, foods enjoyed, car of choice, and leisure activities Attempts to create a picture collage that shows the hobbies, foods enjoyed, car of choice, and leisure activities Does not create a collage 30 Writing (Mechanics) No errors related to organization, grammar, and style Minor errors related to organization, grammar, and style Some errors related to organization, grammar, and style Major errors related to organization, grammar, and style 10 Earned Total 100% Theme, Color, and Textile Story Rubric (Milestone Two) Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be two to three pages. The last page of this paper should include a collage of six colors and four fabrics (using the Design Options and Pantone websites for color options). Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Definition of Theme Elaborately defines the story’s theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation Defines the story’s theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation Minimally defines the story’s theme Does not define the theme 30 Description of Color and Textile Comprehensively describes the color and textile story of the theme Describes the color and textile story of the theme Attempts to describe the color and textile story Does not describe the color and textile story 30 Collage Imaginatively creates a collage that demonstrates effective use of six colors and four fabrics Creates a collage that demonstrates effective use of six colors and four fabrics Attempts to create a collage of six colors and four fabrics Does not create a collage 30 Writing (Mechanics) No errors related to organization, grammar, and style Minor errors related to organization, grammar, and style Some errors related to organization, grammar, and style Major errors related to organization, grammar, and style 10 Earned Total 100% Style and Silhouette Rubric (Milestone Three) Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be four pages in length. The first page describes the style and silhouette direction; the last three pages each contain a created silhouette. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Description of Style and Silhouette Direction Comprehensively describes the style and silhouette direction that correlates to the theme chosen for the final project Describes the style and silhouette direction that correlates to the final project’s theme Attempts to describe the style and silhouette direction Does not describe the style and silhouette direction 40 Silhouettes Thoughtfully creates three silhouettes to specify three looks in total Creates three silhouettes to specify three looks in total Attempts to create three silhouettes Does not create silhouettes 40 Numbers or Names Accurately devises and assigns a style number or a name for each silhouette Devises and assigns a style number or a name for each silhouette Attempts to devise and assign a style number or a name for each silhouette Does not devise numbers or names 10 Writing (Mechanics) No errors related to organization, grammar, and style Minor errors related to organization, grammar, and style Some errors related to organization, grammar, and style Major errors related to organization, grammar, and style 10 Earned Total 100% Additional Research Rubric (Milestone Four) Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Description of Consumer Behavior Insightfully describes the lifestyle, demographics, and consumer behavior info of the target customer, selecting one group from the Nielsen PRIZM Groups Describes the lifestyle, demographics, and consumer behavior information of the target customer Attempts to describe the lifestyle, demographics, and consumer behavior information of the target customer Does not describe consumer behavior information 30 Analysis of Competing Companies Conclusively analyzes two competing companies Analyzes two competing companies Inaccurately analyzes two competing companies Does not analyze two competing companies 30 Identification of Competing Products Accurately identifies the price structure, appearance, selection, and quality of the competing companies’ products Identifies the price structure, appearance, selection, and quality of the competing companies’ products Minimally identifies the price structure, appearance, selection, and quality of the competing companies’ products Does not identify the competition’s products 30 Writing (Mechanics) No errors related to organization, grammar, and style Minor errors related to organization, grammar, and style Some errors related to organization, grammar, and style Major errors related to organization, grammar, and style 10 Earned Total 100% Bestsellers Rubric (Milestone Five) Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Summary of Rankings Comprehensively summarizes the potential popularity of styles by ranking the styles in numerical order, with 1 being the best style Summarizes the potential popularity of styles by ranking the styles in numerical order Attempts to summarize the potential popularity of styles by ranking the styles Does not rank the styles 40 Defense of Rankings Conclusively defends the placement of each style in its rank with research Defends the placement of each style in its rank with research Attempts to defend the placement of each style in its rank Does not defend rankings 40 Writing (Mechanics) No errors related to organization, grammar, and style Minor errors related to organization, grammar, and style Some errors related to organization, grammar, and style Major errors related to organization, grammar, and style 20 Earned Total 100% Final Product Rubric (Milestone Six) Overview: Summarize the best information from the five previous milestone papers, assessing and transforming all of the information (chosen company, defined target customer, and identified styles or trends) into a fashion forecast. Guidelines: Describe all aspects of the styles or trends so a reader can easily recognize them and immediately know how they function. The PowerPoint presentation is also to be graphically and visually appealing, constituting a wonderful combination of images and words. Format: Submit the fashion forecast presentation in PowerPoint format with 10 to 12 slides. Below each slide, compose speaker notes steeped in fashion- industry jargon, tone, and verbiage. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Description of Styles or Trends Comprehensively describes all aspects of the style or trend so a reader can easily recognize them and know how they function Describes all aspects of the style or trend Attempts to describe the style or trend Does not describe the style or trend 35 Presentation Skillfully creates a graphically and visually appealing PowerPoint presentation that constitutes a wonderful combination of images and words Creates an appealing PowerPoint presentation Attempts to create an appealing PowerPoint presentation Does not create a presentation 35 Presentation Dialogue Effectively composes speaker notes steeped in fashion-industry jargon, tone, and verbiage Composes speaker notes steeped in fashion-industry jargon, tone, and verbiage Attempts to compose speaker notes steeped in fashion-industry jargon, tone, and verbiage Does not compose speaker notes 20 Control of Syntax & Mechanics Adheres to the conventions of grammar, punctuation, spelling, mechanics, and usage with no errors Adheres to the conventions of grammar, punctuation, mechanics, and usage with few errors Adheres to the conventions of grammar, punctuation, mechanics, and usage with some errors Adheres to the conventions of grammar, punctuation, mechanics, and usage with many errors 10 Earned Total 100%